The Problem: Users were unable to find relevant resources on the website. The Strategy: Reviewing information architecture and user flows, and conducting user testing for validation. Results: A 54% pre-to-post update increase in resource downloads by users.

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The Problem: The client want “non-traditional” applicants, those who did not see themselves as entrepreneurs, to participate in the Launch Program. The Strategy: refine marketing and removing barrier to entry in the application process. The Problem: The client want “non-traditional” applicants, those who did not see themselves as entrepreneurs, to participate in the Launch Program. The Strategy: refine marketing and removing barrier to entry in the application process. Results: A diverse group of applicants for each cohort from games developers to support group protocols creators.

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